Summary

This joint webinar hosted by two leading innovation firms, Kalypso and CogniStreamer, helps companies answer these important questions:

	Why is innovation critical to top-line and bottom-line results?
	What business opportunities does the explosion of social media offer to businesses?
	How can companies take advantage of the explosion of new social media tools to innovate and to develop highly profitable new products?
	How can companies transform their businesses to take advantage of social innovation?

Webcast moderator Jim Brown of Tech-Clarity shares some research on social product innovation and the hosts share some success stories from companies that have effectively incorporated social media concepts into their product innovation and product development processes.

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